Avi
Siwa
Founder of HOOKED. Building the future of modern love. Unapologetically embracing beauty, purpose, and the life in between.
Startup, Dating, Beauty, Motherhood - Four Quests, One Woman.
Startup
Founder notes, product instincts, and the discipline of building something they can't copy overnight.
Dating
The founder of Hooked on modern romance. Standards, silence, and the men worth answering.
Beauty
Skin, scent, and the ritual of getting ready. The quiet edit that makes the day feel expensive.
Motherhood
Raising daughters, holding the line, and building a legacy they can stand on.
Hooked.
A dating app for people who have taste. Built by Avi, for the women - and the men - who were tired of the alternative.
Enter HookedLatest entries.
A Chapter Closed: Avi Siwa and Eric Allison Resolve the Gold Bar Dispute
A personal note on the resolution of the gold bar dispute, choosing peace, and moving forward with truth.
Where My Motivation Comes From
People often ask me where I find the strength to keep building. The truth is, my motivation comes from some of the hardest seasons of my life.
Fire Fast. Hire Slow.
Today, I made one of the hardest decisions I've had to make as a founder. I let someone go. And yes, it happened much earlier than I expected.