Startup · August 1, 2025 · 2 min

Coming Soon: The Empress Mindset - A Book Written in Real Time, From the Rise

There’s a kind of silence no one talks about… The silence of building something huge, while no one’s clapping. The silence between “Are you sure about this?” and “I knew you could do it.” For years, I lived in that silence. And I wrote. I w…

There’s a kind of silence no one talks about… The silence of building something huge, while no one’s clapping.

The silence between “Are you sure about this?” and “I knew you could do it.” For years, I lived in that silence.

And I wrote.

I wrote through the chaos.

Through the nights my kids were asleep and the weight of the world pressed against my chest.

Through every deal I had to close just to keep going.

Through every ‘no’ I turned into another step forward.

Now, I’m ready to share it. ✨ The Empress Mindset - My First Book - is Coming.

This is not a fairytale.

This is not “10 Steps to Success” written from a beach.

This is a book for the ones building in real time.

Single mothers.

Founders.

Fighters.

Those without safety nets, but with burning visions.

Those who had to raise babies while raising capital.

Those who had nothing handed, but everything inside them.

This is for you.

I had no funding round.

No corporate backers.

Just a handful of angel investors - each giving what they can - and a few beautiful friends and family who did what they could.

The rest?

I earned.

I closed deals.

I hustled.

I pushed.

And I kept showing up - not because it was easy, but because I knew I was building something real.

And while building this empire - I began writing The Empress Mindset . 📖 What’s Inside This book is: Part memoir Part war journal Part power manual It’s the unfiltered truth about: The cost of thinking big The mindset shifts that changed my life Building an empire with two little girls watching It’s real.

It’s raw.

And it’s just the beginning.

If you’ve ever felt like giving up… If you’re holding it together with sheer willpower… If you’ve been underestimated, overworked, or overlooked… This book is your fire.

Your reminder.

Your moment. 📚 The Empress Mindset is launching soon - and I’ll be giving it away for free.

Because some things are bigger than money.

Some things are missions.

And this one… This one is for everyone building something out of nothing. 👑 Join the Telegram channel for early updates: t.me/theempressmindset Let’s rise together.

No crown given - only earned. - EMPRESS 🐉

- Avi Siwa

Founder of Hooked