Startup · October 26, 2025 · 2 min

I Refuse to Blend In

From what I can remember, I was always the center of attention - in school, at parties, everywhere I went. I loved standing out. I loved the spotlight. And I’ve never, not once, wanted to blend in or hide myself. Even as a kid, …

From what I can remember, I was always the center of attention - in school, at parties, everywhere I went.

I loved standing out.

I loved the spotlight.

And I’ve never, not once, wanted to blend in or hide myself.

Even as a kid, I’d wear something different, move different, and style my hair in a way that made people look twice.

And oh, I would dance right in the middle of the party - from then until now.

So when I got my TV show “OUT” and came out publicly as bisexual, people called it crazy.

But to me, it was simple: I refuse to blend in.

It wasn’t about shock value - it was about truth, identity, and owning every version of myself, no matter who’s watching.

Back then, most models transitioned from modeling to acting - that was the expected path.

But I’ve never been comfortable following the script.

Instead of chasing the spotlight, I decided to build it.

I took a different route - into business.

And I promised myself one thing: I would become one of the best deal-makers in the country.

Over the years, I’ve designed businesses that don’t look like everyone else’s.

I studied branding, lived and breathed it, and used it to shape every venture I’ve ever built - from beauty to fuel, from food to fashion.

And now, it’s time to build the heart of the empire: The Siwa Agency.

This agency isn’t just another creative firm.

It’s the house of rebellion - for the fearless brands, the bold entrepreneurs, and the rule-breakers who want to stand out and make an impact.

We don’t blend in - we build brilliance.

We design with intention, emotion, and power.

We don’t chase trends - we create them.

Because the truth is, blending in has never built an empire.

Standing out has.

And that’s what we’re here to do. #TheSiwaAgency #AviSiwa #EmpireBuilder #CreativeRebellion #Branding #DesignWithPower EMPRESS

- Avi Siwa

Founder of Hooked